Virginia Wanted to Skydive from an Airplane for Her Birthday

question 71

Essay

Virginia wanted to skydive from an airplane for her birthday. She paid $125 to attend a 30-minute ground school the process and her role in the jump. She was then taken up in an airplane, where she was strapped to a skydiving instructor and they did a tandem dive. She enjoyed the view and the instructor pulled the cord to open the parachute. Which customer roles did Virginia play in this service encounter?

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Definitions:

Pleasure Marriage

A temporary marriage contract, recognized in some cultures or religions, primarily aimed at legalizing sexual relations for a determined period.

Premarital Contract

An agreement between individuals planning to marry that outlines the management of their assets and financial matters upon marriage.

Informal Contract

A contract that requires no formalities. Also called simple contract.

Formal Contract

A contract that must have a special form or must be created in a specific manner.