In the Services Marketing Triangle, _____ Marketing Refers to Communications

question 11

Multiple Choice

In the services marketing triangle, _____ marketing refers to communications a firm uses to make promises to customers regarding service delivery.

• A) Internal
• B) Interactive
• C) Relationship
• D) External
• E) Integrated

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Definitions:

Brushless Exciter

A device used to excite the rotor of an alternator or synchronous motor that does not use brushes or sliprings.

Primary Exciter

A device, often a small generator, used to supply the initial current to the field winding of an alternator or to a magnetic coil to start the generation of electricity.

Electric Starter

A device that rotates an internal-combustion engine to initiate the engine's operation under its own power.

Output Frequency

The frequency of the signal generated by an electrical or electronic device, indicating how often it repeats per unit time.