The Marriott Hotel Introduced Express Check-Out Service in Response to Customer

question 42

Multiple Choice

The Marriott Hotel introduced Express Check-Out service in response to customer frustration at waiting in long checkout lines. A guest's credit card receipt and hotel bill is left under his or her room door the morning of his or her scheduled departure. After checking the accuracy of the bill the guest simply leaves his or her room key in the room or in one of the key drop boxes at the front desk before leaving the hotel. Marriott's Express Check-Out allows the hotel to engage in:

• A) Mass customization
• B) Mass marketing
• C) Niche marketing
• D) Focused marketing
• E) Transactional marketing

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Definitions:

Overglaze Enamel

A decorative technique used in ceramics where a layer of enamel is applied over an already fired and glazed piece, and then refired to fuse the enamel to the surface.

Qing Dynasty

The last imperial dynasty of China, ruling from 1644 to 1912, known for its expansion of Chinese territory and development of a distinct Chinese culture.

Underglaze Color

A ceramic technique where color is applied to pottery before it is glazed, allowing for intricate designs and vibrant colors that are protected by the final glaze coat.

Suzhou

Suzhou, known as the "Venice of the East," is a city in eastern China famed for its classical gardens, canals, silk industry, and deep cultural heritage spanning over millennia.