How Would You Describe the Sustainability of Competitive Advantage in the Acquaintance

question 42

Multiple Choice

How would you describe the sustainability of competitive advantage in the acquaintance stage of the customer relationship evolution?

• A) Non-existent because the company's primary goal is to induce trial
• B) Generally low with some variation on how the competition creates unique value
• C) High even though it depends on how unique the service offering is
• D) Medium because customer are heterogeneous
• E) Generally low because of the expense associated with mass customization

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Definitions:

Dissociative Fugue

A rare psychiatric disorder characterized by reversible amnesia for personal identity, including the memories, personality, and other identifying characteristics of individuality.

Psychoanalytic Theory

A set of theories originating from Sigmund Freud, which suggest that human behavior is profoundly influenced by unconscious motives.

Conversion Disorder

A mental condition where psychological stress is expressed through physical symptoms that have no medical basis.

Dissociative Amnesia

A disorder characterized by the inability to recall important personal information, usually resulting from trauma or stress.