According to the Text, the Lifetime Value of a Customer

question 38

Multiple Choice

According to the text, the lifetime value of a customer is not influenced by:

• A) The average revenues generated per relevant time period over the lifetime
• B) Sales of additional products and services over time
• C) Referrals generated by the customer over time
• D) The length of the average "lifetime"
• E) The communication strategy

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Definitions:

Instinctive Component

An innate part of behavior that arises from within and is driven by evolutionary pressures, without the need for conscious thought.

Personality

A mix of features and qualities that define an individual's specific character.

Reality Principle

A psychoanalytic concept where behavior is governed by the considerations of the external world, in contrast to the pleasure principle.

Ego

In psychoanalytic theory, the part of the psyche that mediates between the demands of the id, superego, and reality.