Salespeople for College Texts Call on College Instructors to Sell

question 75

Multiple Choice

Salespeople for college texts call on college instructors to sell them on using a particular text for their classes. Improvements in efficiency have led some publishers to stop making sales calls altogether on smaller colleges. It is a much better use of the sales force's time to call on schools with large classes and big adoption rates. From the customer's point of view, this application of the profitability tier:

• A) Could be seen as demeaning
• B) Will not cause any problems
• C) Simply increases the importance of word-of-mouth communication
• D) Is not profitable
• E) Creates across-the-board customer enhancement

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Definitions:

Prompt Remedial Action

Immediate and corrective measures taken to rectify a problem or non-compliance identified in a process or operation.

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature that create a hostile or offensive work environment.

United States

A country in North America consisting of 50 states and a federal district, known for its large size and diverse population.

Workplace

A location where people are employed and perform tasks related to their jobs.