Service Companies Can Close Provider Gap 4 by Doing All

question 2

Multiple Choice

Service companies can close provider gap 4 by doing all of the following EXCEPT:

• A) Avoiding over-promising in advertising
• B) Conducting market research
• C) Improving coordination between the operations and marketing departments
• D) Viewing all of its external communications as interdependent
• E) Including interactive marketing in communications plans

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Definitions:

Self-Acceptance

The recognition and acceptance of one's own abilities and limitations.

Purpose in Life

The sense of meaning and direction in one's life or the goals and motivations that drive an individual.

Ethnic Conservatism

A political or social ideology that emphasizes preserving the traditions, culture, and heritage of a specific ethnic group.

Majority Culture

The dominant culture in a society, which holds the majority of power and influence, and sets norms and standards for behavior and belief.