Members of Sam Goody's Replay Frequent Buyer Program Receive a $15

question 80

Multiple Choice

Members of Sam Goody's Replay Frequent Buyer Program receive a $15 gift certificate for every $150 in purchases made at Sam Goody, as well as a coupon each month for a 20-25 percent discount on the purchase of an unlimited number of CDs and/or cassettes from a specific music category. Sam Goody's Replay Frequent Buyer Program uses _____ to implement its retention strategy.

• A) Financial bonds
• B) Social bonds
• C) Customization bonds
• D) Structural bonds
• E) Security bonds