Customer Retention Strategies Based on Customization Bonds

question 30

Multiple Choice

Customer retention strategies based on customization bonds:

• A) Do not exist in business-to-business marketing
• B) Create tying contracts,refusals to deal,exclusive dealing and areas of gray marketing
• C) Are not concerned with the pricing element of the marketing mix
• D) May include the customer intimacy approach
• E) Support transactional marketing as well as relationship marketing

---

Definitions:

Cost of Goods Sold

The total direct costs attributable to the production of goods sold by a company, including materials and labor.

Fixed Overhead

Regular, consistent expenses associated with operating a business such as rent, utilities, and insurance that do not vary with production volume.

Direct Labor

The wages and benefits paid to workers who are directly involved in the production of goods or the provision of services.

Raw Material

The basic material from which a product is made, typically unprocessed or minimally processed.