For Years, Texaco Used the Slogan, "You Can Trust Your

question 10

Multiple Choice

For years, Texaco used the slogan, "You can trust your car to the man who wears the star". Which dimension of service quality was the Texaco promotional campaign emphasizing?

• A) Reliability
• B) Responsiveness
• C) Assurance
• D) Empathy
• E) Tangibles

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Definitions:

Prime Contractor

The main contractor who has a direct contract with the client and takes overall responsibility for the execution of a project, subcontracting parts of the work to others as necessary.

Government Procurement

The process by which government bodies purchase goods, services, and works from private sector companies, often following specific regulations and standards.

Procure-to-Pay

The end-to-end process involved in procuring goods and services, from initial requisition through to payment of the suppliers.

Approval Workflow

A systematic process in an organization for reviewing and approving documents or plans through a series of steps and stages.