Which of the Following Statements Regarding Consumer Information Search for Services

question 8

Multiple Choice

Which of the following statements regarding consumer information search for services is true?

• A) Consumers rely less on information from personal sources than from nonpersonal sources when evaluating services prior to purchase
• B) Consumers engage in less post-purchase evaluation and information seeking with services than with goods
• C) Consumers engage in less post-purchase evaluation than pre-purchase evaluation when selecting and consuming services
• D) Consumers perceive fewer risks when buying services than when buying goods
• E) Personal sources of information become more important as the complexity of the service being purchased increases

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Definitions:

Traditional Currency

Money that is issued by governments as legal tender, typically in the form of coins and paper bills, used as a medium of exchange for goods and services.

Volatile

Pertains to substances that easily vaporize at normal temperatures or data storage that lose its content when power is switched off, in computing contexts.

B2B

Business-to-Business, transactions or commercial activities conducted between companies, as opposed to between companies and consumers (B2C).

B2C

Business-to-Consumer, referring to the direct commercial transactions and relationships between businesses and end-users or consumers.