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Extron Electronics sells coaxial cables for connecting computers to all types of peripheral devices like printers, modems and fax machines. For the benefit of its customers, Extron provides a laminated card with pictures of all the possible cable connections that a customer could need. With this card, a customer can order from one to any number of connectors with as many feet of cable as is needed. Orders can be placed using a toll-free number, a fax number or an e-mail address. Company reps are also available 24-hours a day in case the customer is not sure which drawing on the card matches his or her needs. By integrating its services marketing communications, Extron is closing provider _____ of the gaps model of service quality.
Verbal Comprehension
The ability to understand words, sentences, and paragraphs in spoken (oral) language.
Roger Von Oech
An author and innovator best known for his work on creativity.
Mental Locks
Psychological barriers or self-imposed limitations that prevent individuals from thinking creatively or achieving their full potential.
Being Practical
Focusing on realistic and sensible approaches to solving problems or making decisions.
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