When Purchasing Services Consumers Are More Likely to Rely on Personal

question 61

True/False

When purchasing services consumers are more likely to rely on personal sources when they search for information rather than nonpersonal sources.

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Definitions:

Franchisor Liability

Legal responsibility of the franchisor for certain happenings within the franchisee's business operation, depending on the level of control exercised by the franchisor.

Annual Sales

The total revenue generated from goods or services sold over a fiscal year.

Franchise Percentage

The portion of revenues or profits given to a franchisor by a franchisee as a contractual payment for being part of the franchisor’s system.

Personnel Training

The process of providing employees with the necessary skills and knowledge to perform their jobs effectively.