Examlex
Which of the following occurs between similar products and is based on buyers' perceptions of the benefits of products offered by particular companies?
Survey
A method of gathering information from individuals, usually by asking a series of questions.
Confirmation Bias
The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses, while giving disproportionately less consideration to alternative possibilities.
Debriefing
A process following a research study or mission where participants are explained the purpose and findings, and any deception is revealed.
Deception
The act of misleading or deceiving someone by presenting false information or concealing the truth.
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