Why Is Product Development a Challenge for Marketers

question 2

Essay

Why is product development a challenge for marketers?

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Definitions:

Egocentric

Pertaining to an inability to understand or consider the perspectives of others, focusing solely on one's own viewpoint.

Decentered

The cognitive ability to consider multiple aspects of a situation or to take another person’s perspective.

Presymbolic

Refers to the stage in early child development before the understanding and use of symbols and language.

Theory-of-Mind

The ability to attribute mental states to oneself and others, understanding that others have thoughts, desires, and intentions that are different from one's own.