The Institutional Market Is Made Up of Businesses That Buy

question 87

True/False

The institutional market is made up of businesses that buy goods to be converted into other products or that are used up during production.

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Definitions:

Distribution Network

The system of warehouses, transportation options, and distribution centers that helps in moving products from manufacturers to consumers.

Omni-Channel Retailing

A multichannel approach to sales that focuses on providing a seamless customer experience whether the client is shopping online from a mobile device, a laptop, or in a brick-and-mortar store.

Customer

An individual or business that purchases goods or services from a company.

Retailer

A business or individual that sells goods or services directly to consumers, acting as the final link in the supply chain.