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When estimating sales promotion expenditures, it is usually a good idea to consider all four methods of budgeting funds for small business.
Accounts Receivable
Amounts owed to a business by its customers for goods or services that have been delivered or used but not yet paid for.
Net Income
The total earnings of a company after all expenses and taxes have been deducted from revenues.
Statement of Cash Flows
A financial report that provides aggregate data regarding all cash inflows a company receives from its ongoing operations and external investment sources, as well as all cash outflows that pay for business activities and investments during a given period.
Financing Transactions
Financial activities that involve raising funds for a company, including debt, equity, or other financial instruments.
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