Which of the Following Is Most Consistent with a Relationship

question 126

Multiple Choice

Which of the following is most consistent with a relationship marketing strategy?

• A)The development of a web site that seeks customer feedback.
• B)The creation of a national advertising campaign using radio and television to increase market share.
• C)Designing a promotional campaign to increase cooperation among the firm's suppliers.
• D)Distributing goods through limited service discount stores.

---

Definitions:

Materials Quantity Variance

The difference between the actual quantity of materials used in production and the standard quantity allowed for the actual output, multiplied by the standard price per unit of materials.

Actual Quantity

The real amount or number of units of materials, labor, or overhead used in the production process.

Standard Quantity

The predetermined amount of materials or resources expected to be used in the production of a product.

Variable Manufacturing Overhead

Indirect production costs that fluctuate with the level of output, including utilities and supplies that vary with production volume.