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The Purpose of Market Segmentation Is to Identify the Features

question 182

True/False

The purpose of market segmentation is to identify the features of a product that will appeal to as many customers as possible.


Definitions:

Unconscious Level

Refers to the part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Pheromone

A chemical substance produced and released into the environment by an animal, especially an insect, affecting the behavior or physiology of others of its species.

Social Behavior

Actions conducted by individuals that are influenced by or aimed at other members of the same species, often referring to human interactions.

Chemical

A substance with a distinct molecular composition that is produced by or used in a chemical process.

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