Examlex
The human resource management (HRM) practices of giants like Wal-Mart and General Motors also work for small businesses.
Engagement
The interaction or involvement of users with content, brands, or activities on social media.
Traffic
Refers to the movement of vehicles, people, or data through a network or system.
PESO Model
A model, created by Gini Dietrich, that focuses on outlining the key components of media for social media such as paid media (P), earned media (E), shared media (S), and owned media (O).
Sponsored Instagram Story
A paid feature on Instagram where businesses can promote their content in the form of temporary stories to reach a larger or targeted audience.
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