In Which Category of a Customer Profile Would a Customer's

question 45

Multiple Choice

In which category of a customer profile would a customer's shirt size most likely be stored?

• A) Customer contacts
• B) Descriptive information
• C) Responses to marketing stimuli
• D) Transactions

---

Definitions:

Marketing Tactics

The specific actions or strategies employed by a business to promote and sell its products or services.

Long-Term Objectives

Refers to goals an organization aims to achieve over an extended period, usually over several years, supporting the achievement of its vision and mission.

Marketing Research

The systematic gathering, recording, and analyzing of data about issues related to marketing products and services.