Examlex
Describe how characteristics of the source of an argument influence persuasion. Explain how the characteristics of a source would influence each of the two routes of persuasion.
Physical Appearance
The outward look or visual attributes of a person, including features, clothing, and overall body form, often influencing social perceptions and interactions.
Credibility
The quality of being trusted and believed in.
Consistency
Consistency refers to the quality of achieving a level of performance or behavior that does not vary greatly in quality over time.
Persuader
An individual or entity that uses communication and argumentation techniques to influence others' beliefs, attitudes, or actions.
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