Why Would a Company Purchase Data to Add to Its

question 28

Multiple Choice

Why would a company purchase data to add to its CRM system?

• A)The company may not have convinced all of its salespeople to switch to CRM systems,so they might need to supplement the hand-written notes those salespeople have.
• B)The company can use this purchased data as a basis for writing modeling software for that particular industry.
• C)The company could try to align their sales models with the statistics in the purchased database.
• D)The company might need demographic or other information to help them predict customer buying statistics.
• E)The company will want to edit the purchased data to reflect the company's sales history for the previous four quarters.

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Definitions:

Expected Rate

The anticipated return or yield on an investment, often based on historical data, current market conditions, and forecasts.

T-bill

Short-term government securities that mature in a year or less, offering investors a safe and liquid means of investment.

Capital Allocation Line

A line on a graph that represents the risk-return trade-off of investments, showing the rates of return for efficient portfolios depending on the risk-free rate and the market risk.

Standard Deviation

A statistical measure of the dispersion or variability of a set of data points from their mean, used in finance to gauge the volatility of investment returns.