The Best Way for a Seller to Increase Value for a Customer

question 34

Multiple Choice

The best way for a seller to increase value for a customer is to:

• A)increase benefits and decrease costs
• B)increase benefits and increase costs
• C)decrease benefits and increase costs
• D)decrease benefits and decrease costs
• E)increase benefits and hold costs steady

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Definitions:

Program Champion

An individual who passionately promotes and supports the success of a program within an organization.

Red Tape

Excessive bureaucracy or adherence to rules and formalities, especially in public sector organizations, leading to slow or complicated administrative procedures.

Line Positions

Roles in an organization that are directly involved in the core business operations, such as production and sales.

Authority

The power or right granted to an individual or organization to make decisions, give orders, and enforce obedience.