If a Business Believes That Two or More Market Segments

question 65

True/False

If a business believes that two or more market segments can be profitable and develops a unique marketing mix for each,it is following a multisegmentation strategy.

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Definitions:

Production Environment

The physical and organizational setting where manufacturing or production takes place, involving machinery, labor, and workflows.

Service Shop

A type of operation that primarily produces services rather than tangible products, often requiring customer presence for the service delivery.

Service Costs

Expenses incurred in the creation or delivery of services, including labor, materials, and overhead costs specifically related to service departments.

Resource Requirements

The specific materials, labor, capital, and other resources needed to achieve an objective or project.