Which of the Following Is NOT a Company-Controlled Factor That

question 32

Multiple Choice

Which of the following is NOT a company-controlled factor that influences customer expectations?

• A) Advertising
• B) Personal selling
• C) Employee appearance
• D) Word-of-mouth communication
• E) Pricing strategy

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Definitions:

Cultural Characteristic

describes the traits, customs, traditions, and behaviors that define a particular society or ethnic group.

Honor

A code of integrity, dignity, and pride, often associated with moral uprightness and respect.

Cultural Characteristic

Refers to the traits, values, practices, and symbols that are unique to a group of people and distinguish them from others.

Dignity

The intrinsic value and worth of an individual, which deserves respect and ethical treatment from others.