Cookies Is a Retail Store Where Customers Host Parties for Guests

question 58

Multiple Choice

Cookies is a retail store where customers host parties for guests to bake and decorate cookies.The store offers customers their money back if the party experience is boring.Cookie's is:

• A) Creating tiered-value offerings to improve customer education
• B) Preparing customers for the service process through customer education
• C) Offering a service guarantee to manage customer expectations
• D) Featuring the servicescape as a tool for integrating its marketing communications
• E) Confirming that performance equals performance standards to manage customer expectations

---

Definitions:

Client Engagement

Client engagement refers to the activities and strategies used by an organization to maintain and enhance the relationship with its clients.

Duty of Care

A legal obligation imposed on an individual requiring that they adhere to a standard of reasonable care while performing any acts that could foreseeably harm others.

Course of Action

A plan, strategy, or sequence of activities designed to achieve a specific goal or outcome.