Rhonda Does Not Want to Use the Self-Checkout Lane at the Supermarket

question 33

Multiple Choice

Rhonda does not want to use the self-checkout lane at the supermarket because it "just seems too complicated." What factor primarily has determined her reluctance to try the new self-service technology?

• A) Customer readiness
• B) Capability management
• C) Emotional resources
• D) The empowerment of technology
• E) Personal autonomy