In the Service Marketing Triangle,_____ Marketing Refers to All the Activities

question 11

Multiple Choice

In the service marketing triangle,_____ marketing refers to all the activities the firm must carry out to train,motivate and reward its employees to enable the service promise to be delivered.

• A) Interactive
• B) Hierarchical
• C) Tactical
• D) External
• E) Internal

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Definitions:

Unconscious Forces

Internal drives, desires, or impulses that influence thoughts, feelings, and behavior without an individual's conscious awareness.

Neuroticism

Attributes of a personality defined by experiences of anxiety, dread, a temperamental disposition, concern, jealousy, aggravation, and feelings of being alone.

Negative Emotions

Feelings that are generally not enjoyable for the person feeling them, such as sadness, anger, fear, and jealousy.

Brain Areas

Specific regions of the brain associated with different functions such as language, emotion, and motor control.