In Some Long-Term Customer-Firm Relationships,a Service Provider May Become Part

question 38

Multiple Choice

In some long-term customer-firm relationships,a service provider may become part of a customer's __________ ,such as when a hairdresser serves as a personal confidant,or a proprietor of a local retail store is known as a central figure in the neighborhood network.

• A) Esteem benefits
• B) Self-actualization
• C) Social support system
• D) Utility transfer
• E) Assurance group

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Definitions:

Journal Entry

A record in the accounting journals that reflects the debit and credit effects of a financial transaction in the double-entry bookkeeping system.

Transaction Date

The specific date on which a financial transaction occurs, significant for recording and reporting purposes.

Account Balances

The amounts of money held in financial accounts, calculated as the funds deposited minus funds withdrawn, plus any interest or capital gains.