Beyond the Specific Inherent Benefits of Receiving Service Value,customers Also

question 55

Multiple Choice

Beyond the specific inherent benefits of receiving service value,customers also benefit in other ways from long-term associations with firms.The three types of relational benefits for customers are:

• A) Confidence benefits; economic benefits; behavior benefits
• B) Management benefits; confidence benefits; economic benefits
• C) Confidence benefits; social benefits; special treatment benefits
• D) Confidence benefits; special treatment benefits; economic benefits
• E) Social benefits; management benefits; behavior benefits

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Definitions:

Consumption

The action of using up goods and services to satisfy needs or desires.

Income

The financial gain received by an individual or entity, usually through employment, investments, or business operations.

Interest Rate

The percentage of principal charged by the lender for the use of its money.

Budget Constraint

An economic model that outlines the combination of goods and services a consumer can purchase given their income and the prices of those goods and services.