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Since service companies have found that customers differ in their relationship value and that it may be neither practical nor profitable to meet or exceed all customers' expectations,they have divided their target markets according to:
Separate From Environment
The concept of distinguishing individuals or groups from their surrounding environmental conditions, often used in ecological or social science studies.
Knowledge And Consent
Informed agreement or permission given by a person with full understanding of the facts and implications of an action or decision.
Cause Advocacy
The act of aggressively supporting a particular cause or policy, especially to bring about social or political change.
Case Advocacy
The direct support or representation of an individual or group's case or cause, typically in a legal or social service context.
Q5: Which of the following statements about how
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Q15: Service marketing researchers all agree that the
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Q26: Which of the following acts as the
Q26: The first step in making a good