Customer Retention Strategies Based on Customization Bonds

question 30

Multiple Choice

Customer retention strategies based on customization bonds:

• A) Do not exist in business-to-business marketing
• B) Create tying contracts,refusals to deal,exclusive dealing and areas of gray marketing
• C) Are not concerned with the pricing element of the marketing mix
• D) May include the customer intimacy approach
• E) Support transactional marketing as well as relationship marketing

Differentiate between various types of crises (product crisis, litigation crisis) and their impacts on organizations.

Grasp the principles of Benoit's image restoration theory and its application in public relations.

Analyze real-life crisis situations and evaluate the effectiveness of crisis communication strategies.

Recognize the role and influence of social media in an organization's crisis communication efforts, including potential positive and negative impacts.

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Definitions:

Normative Social Influence

The influence of other people that leads an individual to conform in order to be liked or accepted by them.

Private Acceptance

A genuine inner belief that others are right.

Public Compliance

Outwardly going along with the group but maintaining a private, inner belief that the group is probably wrong.

Juvenile Delinquent

A young person, typically under the age of 18, who has committed a criminal act or is considered problematic by legal authorities.