Customer Retention Strategies Based on Customization Bonds

question 30

Multiple Choice

Customer retention strategies based on customization bonds:

• A) Do not exist in business-to-business marketing
• B) Create tying contracts,refusals to deal,exclusive dealing and areas of gray marketing
• C) Are not concerned with the pricing element of the marketing mix
• D) May include the customer intimacy approach
• E) Support transactional marketing as well as relationship marketing

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Definitions:

Infundibulum

A funnel-shaped structure, such as the stalk connecting the pituitary gland to the hypothalamus, or the distal end of the fallopian tubes.

Ampulla

An enlargement of a duct or canal that can store or slow the flow of fluids, found in various anatomical locations.

Oviducts

Tubes through which an ovum or egg passes from an ovary. Also known as Fallopian tubes in humans, they are involved in the transport of eggs and are the site of fertilization.

Fallopian Tubes

Tubes that extend from the lateral end of each ovary to the uterus, providing the path for the egg to travel during ovulation.