Which of the Following Statements About Customer Satisfaction Is True

question 8

Multiple Choice

Which of the following statements about customer satisfaction is true?

• A) Satisfaction cannot be defined quantitatively
• B) Customer satisfaction can only be analyzed if it is considered to be a static occurrence
• C) Customer satisfaction can only be determined through anecdotal evidence
• D) Satisfaction may be associated with feelings of ambivalence when there is a mix of positive and negative experiences
• E) Customer satisfaction is not influenced by price

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Definitions:

Logo

A symbol or graphic mark used to identify a company, brand, or product, serving as a visual representation of the entity's identity.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.

Actual Words

The specific, real words spoken or written rather than implied meaning or interpretation.

Communication

The exchange of information, ideas, or feelings between individuals or groups through speaking, writing, or using a common system of signs or behavior.