Research on the Adoption of Technology Services Has Identified Five

question 23

Multiple Choice

Research on the adoption of technology services has identified five groups of customers.The group of customers who are highly motivated to try new technologies are called ____________.

• A) Skeptics
• B) Hesitaters
• C) Avoiders
• D) Pioneers
• E) Explorers

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Definitions:

Material Culture

Comprises the tools and techniques that enable people to accomplish tasks.

Cultural Elements

Components or aspects that collectively define the lifestyle, values, beliefs, and traditions of a particular society or group.

Canadian-Born

A term describing individuals who were born in Canada, regardless of their ancestry, citizenship status, or the nationality of their parents.

Abstraction

Is the ability to create general concepts that meaningfully organize sensory experience.