Product and Service Features That Are Unexpected and Surprisingly Enjoyable

question 57

Multiple Choice

Product and service features that are unexpected and surprisingly enjoyable are known as ___________.

• A) Satisfiers
• B) Musts
• C) Delights
• D) Ego-oriented services
• E) Forecasted intensifiers

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Definitions:

Selective Inattention

The process by which an individual unconsciously chooses to ignore or disregard certain stimuli in their environment.

Alpha Waves

Brain waves detected by electroencephalography (EEG), associated with a state of relaxed alertness.

N2 Sleep

A stage of sleep within the Non-REM cycle, characterized by sleep spindles and K-complexes, representative of a deeper sleep than the initial N1 stage.

N3 Sleep

The deepest stage of non-REM sleep, characterized by slow brain waves and considered crucial for memory consolidation and physical recovery.