When a Customer Chooses Between a Restaurant in a Pricy

question 10

Multiple Choice

When a customer chooses between a restaurant in a pricy suburb of Atlanta and a restaurant in a small farming community 45 miles away,there is a(n) _____ made by the locations that the customer will be more likely to find exotic cuisine and better trained servers at the downtown Atlanta restaurant.

• A) Explicit service promise
• B) Perceived service alternative
• C) Word-of-mouth communication
• D) Implicit service promise
• E) Marketing testimonial

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Definitions:

Macroeconomic Theory

Macroeconomic theory involves the study and analysis of economy-wide phenomena, including inflation, national income, and unemployment.

Political Philosophy

A branch of philosophy focused on discussing and analyzing various views about who should rule, the nature of just governance, and the role of citizens in a state.

Monetarist

An economist who believes that variations in the money supply are the main source of economic fluctuations.

Nominal Rate

The interest rate before adjustments for inflation, as opposed to the real interest rate which is adjusted.