Before Going Out to Dinner with Her Husband at Formia

question 1

Multiple Choice

Before going out to dinner with her husband at Formia Ristorante,a contemporary Italian restaurant in New Jersey,Jennifer read a review of Formia in the local newspaper.The review indicated Formia is an unpretentious and unassuming,but exceptionally fine,contemporary Italian restaurant.Five servers who are under the owner's watchful eye attentively care for the 14 roomy tables in the single large dining room.What the servers may lack in experience is more than compensated for by tempered enthusiasm and sincere desire to ensure guests are comfortable.The review of Formia that Jennifer read is a(n) :

• A) Explicit service promise
• B) Implicit service promise
• C) Word-of-mouth communication
• D) Past experience influence
• E) Marketing testimonial

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Definitions:

Death Instincts

A concept in psychoanalytic theory referring to an unconscious drive towards decay, destruction, or death.

Personality

A set of emotional, behavioral, and cognitive tendencies that make up an individual's character.

Pleasure Principle

The principle by which the id functions to avoid pain and maximize pleasure.

Id

To Freud, the aspect of personality allied with the instincts; the source of psychic energy, the id operates according to the pleasure principle.