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Enterprise Rent-A-Car Closely Ties Customer Service to Employee Success

question 42

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Enterprise Rent-A-Car closely ties customer service to employee success.With a tracking system called the Enterprise Service Quality Index (ESQi) ,the company routinely follows up with customers by phone to determine their level of satisfaction with the company.Only completely satisfied customers count toward an employee ESQi score,which is used to measure employee's potential for promotion.Enterprise closes provider _____ by using marketing research.


Definitions:

Self-esteem

An individual's subjective evaluation of their own worth, including beliefs about oneself and emotional states.

Self-awareness

The awareness of one's own personality, emotions, motivations, and wishes.

Self-concept

An individual's perception of themselves, including beliefs, feelings, and thoughts about one's identity and abilities.

Self-monitoring

The tendency to observe and regulate one's own behavior in social situations, adjusting to maintain a desired impression.

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