Which of the Following Is a Likely Reason for a Customer

question 31

Multiple Choice

Which of the following is a likely reason for a customer complaint?

• A) The salesperson set the buyer's expectations too high.
• B) The terms of the sales contract were not met by the salesperson.
• C) The product required extensive technical expertise to operate.
• D) The product was used improperly by the customer.
• E) All of these

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Definitions:

Salvage Value

The projected sales value of an asset at the termination of its effective life.

Financially Attractive

Describes opportunities or investments that are likely to provide a good return or prove to be profitable.

Discount Rate

The discount rate applied in DCF analysis to calculate the current value of future cash streams.

Total-Cost Approach

A pricing strategy that accounts for all possible costs incurred to bring a product to market, including production, marketing, and distribution costs.