Which of the Following Trends Has Directly Influenced the Development

question 12

Multiple Choice

Which of the following trends has directly influenced the development of services marketing concepts and strategies?

• A) The decreasing importance of service industries to the U.S.and world economies
• B) The growth in information-based technology
• C) Decreased competition in professional services
• D) The fact that manufacturing firms are placing increased emphasis on providing services
• E) None of the above

Understand the goals of different interview types (e.g., relational, content, task, primary) and strategies to achieve them.

Comprehend the structure and conduct of various interviews (information-gathering, appraisal, persuasive, etc.).

Appreciate the importance of interpersonal skills in conducting successful interviews.

Understand the process of using probes effectively in interviews.