The Seven Elements of the Marketing Mix for Services Are

question 27

True/False

The seven elements of the marketing mix for services are product,promotion,place,price,process,progress,and people.

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Definitions:

Perfect Substitutes

Goods or services that can be used in exactly the same way, such that the consumer is indifferent between one and another.

Perfect Complements

Goods that are consumed together in fixed proportions, where the use of one item increases the value or necessity of the other.

Indifference Curves

Graphical representations in microeconomics showing combinations of two goods among which a consumer is indifferent, indicating equal utility.

Consumer's Preferences

The individual tastes and preferences that dictate the choices made by consumers regarding which goods or services to purchase.