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Robert sells a full range of woodworking equipment-from sawmills to machines that cut wood veneers.His sales manager wants him to spend his time selling.However,his customers expect him to spend a large part of his time showing them how to install,operate,and maintain their equipment.What can Robert do to handle his role stress?
Cause Marketing
A type of marketing where a company partners with a non-profit organization or cause to promote their mutual interests.
UNICEF
The United Nations Children's Fund, an international organization that provides humanitarian and developmental assistance to children and mothers in developing countries.
Pampers 1 Pack = 1 Vaccine
A cause-related marketing campaign where the purchase of one pack of Pampers diapers contributes to funding one life-saving vaccine.
Philanthropic Marketing
A strategy that involves companies engaging in or supporting charitable activities, to enhance their brand image and build a strong relationship with their consumers.
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