House Accounts

question 1

Multiple Choice

House accounts:

• A) are invariably the same as key accounts.
• B) have no "true" salesperson.
• C) are not used by large retailers.
• D) provide salespeople with a percentage-of-sales commission.
• E) are typically handled by field salespeople.

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Definitions:

Diffusion of Innovation

The process by which a new idea, product, or behavior spreads through a population, influencing the adoption rate across individuals and groups.

Social Status

The position or rank of a person or group within the social hierarchy, often influencing power, prestige, and access to resources.

Diffusion of Innovation

The process by which a new idea, product, or behavior spreads through a population or social system.

Diffusion of Innovation

A theory that explains how, why, and at what rate new ideas and technology spread through cultures or social systems.