The Sales Call Allocation Grid Classifies Accounts According to Account

question 17

Multiple Choice

The sales call allocation grid classifies accounts according to account opportunity and strength of position.Which of the following dimensions is indicated by account opportunity?

• A) The attitude of an account toward the company and the salesperson
• B) How conveniently a sales executive is able to contact a customer and travel to the customer's location
• C) How much a customer needs a product and whether the customer is able to buy the product
• D) How strong a company's and salesperson's positions are with a customer
• E) The relationship between a salesperson and the key decision makers in an account