Julia,a Salesperson for an Automobile Firm,explains All the Attributes and Benefits

question 40

Multiple Choice

Julia,a salesperson for an automobile firm,explains all the attributes and benefits of a car to a customer in her sales presentation.The customer loses interest in her presentation because Julia overloads the presentation with attributes the customer was not interested in knowing and her presentation does not address her needs.This is an example of:

• A) cold calling.
• B) a negative opening.
• C) a blitz.
• D) a creeping commitment.
• E) feature dumping.

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Definitions:

Securities

Financial instruments representing ownership (stocks), a debt agreement (bonds), or the rights to ownership (derivatives) that can be bought and sold.

Due Diligence Defense

A legal defense used in securities law, asserting that the defendants conducted a thorough investigation and did not find any misrepresentation or fraud.

Securities Act

Refers to the U.S. Securities Act of 1933, a federal piece of legislation enacted to regulate the securities industry and protect investors.

Effective Registration Date

The date on which a company's registration statement is declared effective by the Securities and Exchange Commission, allowing it to legally sell securities.