Kevin Works for Irish Pub Company,a Design and Construction Outfit

question 41

Multiple Choice

Kevin works for Irish Pub Company,a design and construction outfit that sells completely finished,made-in-Ireland pubs-with everything from beer taps to mosaic floors to decorative pieces like antique whiskey bottles-to American entrepreneurs.Kevin is trying to sell the Irish pub concept to a retired New York City business executive who wants to run his own business,but he is not an experienced pub owner and is reluctant to invest $300,000 in the project.Kevin should consider this a _____ buying situation.

• A) new-task
• B) straight rebuy
• C) derived-demand
• D) value-added
• E) modified rebuy

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Definitions:

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