Brian Is Attempting to Get a Marketing Professor to Include

question 86

Essay

Brian is attempting to get a marketing professor to include his company's textbook into the professor's classroom teaching syllabus.Brian knows that the professor has been using a competing textbook and would have to spend considerable time adjusting her syllabus and classroom strategies if she adopts Brian's textbook.He points out that his textbook is newly revised,which means that the professor can use it for several years without having to make adjustments.What sales technique is Brian using?

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Definitions:

Conduction

Transfer of energy, such as heat, from one point to another without evident movement in the conducting body.

Glial Cells

Non-neuronal cells in the central and peripheral nervous system that support and protect neurons.

Blood-Brain Barrier

The blood-brain barrier is a semi-permeable barrier of endothelial cells that prevents most substances in the blood from non-selectively crossing into the brain, protecting it from pathogens and toxins.

Myelin Sheaths

Protective covering made of fat and protein that surrounds nerve fibers, facilitating the rapid transmission of nerve impulses.