One of the Advantages of Personal Selling as Compared to Advertising

question 63

Multiple Choice

One of the advantages of personal selling as compared to advertising is that:

• A) salespeople can be closely supervised.
• B) salespeople can become very persuasive,since they give an identical sales presentation to so many different people.
• C) salespeople can rely on puffery.
• D) salespeople can change their message if they find their customers losing interest.
• E) all of these.

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Definitions:

Diminishing

The process of lessening or decreasing in size, importance, or intensity.

Output

The quantity of goods or services produced by a business, individual, machine, or industry over a specified period.

Marginal Costs

Marginal costs refer to the increase or decrease in the total cost of producing one more unit of a good or service.

Marginal Productivity

The additional output that results from employing one more unit of input, such as labor or capital, while keeping other inputs constant.